Level 7 _ Episode 27 Etsy CEO Josh Silverman

Title: WSJ In the Elevator With Etsy CEO Josh Silverman

JOSH SILVERMAN
CEO, ETSY
 
조시 실버만 엣시(Etsy) CEO
팬데믹 때 오히려 강했다...
골드만삭스 추천주로 눈길
 
VOCA
1. quirky 별난, 독특한
He has a really quirky sense humor.
 
2. commoditized 상품화한
Most commoditized products are things that everyone needs.
 
3. disposable 일회용
I am trying do cut down on the amount of disposable products I buy.
 
4. base expectation 기본 기대치
What are your base expectations in terms of starting salary?
 
5. shipping 배송
The idea that shipping comes fast and is free.
 
6. bundle 묶음으로 팔다
We bundle our best selling books and sell them at a discounted rate.
 
7. attribute ~의 결과로 보다, ~의 덕분으로 보다
The team attributes their success to hard work.
 
8. diversity 다양성
There were various genders, races and backgrounds in companies I previously worked for, but there is a lack of diversity in my current company.
 
9. workforce 인력, 직원, 노동 인구
There has been a decline in the workforce this last year.
 
 
Discussion Questions
1. Is there a Korean version of Etsy? What kind of things can you buy on it?
2. Have you ever bought anything on idus.com? Have you heard of it before?
3. Have you ever bought anything quirky or slightly weird online? If not, what is the most unique thing you've bought?
4. How do you think the covid pandemic helped websites like etsy and idus?
5. Why do you think companies like etsy and idus became so popular? What do they have which amazon or naver doesn't?
6. Do you think it's possible for these websites to grow, without losing their uniqueness? Why, why not?
7. What do you think it appealing about products with a 'personal touch' rather than being mass-produced?
8. Do the products you buy express your style or more related to functional use?
9. Do you think personality types can have an impact on purchase habits? In what way?
10. Can you share an example of something your friend/family member bought which you thought was unique orstrange?