Level 6 _ Episode 17 Allbirds CEO Tim Brown

Title: WSJ In the Elevator With Allbirds CEO Tim Brown

TIM BROWN
CO-FOUNDER & CO-CEO, ALLBIRDS
 
팁 브라운 올버즈(Allbirds) 창업자
축구 국대 출신이 만든 친환경 신발...
오바마, 디카프리오도 열혈팬
 
VOCA
1. portion 부분, 비중
I spend a large portion od the day looking at social media.
 
2. word of mouth 입소문
The company relives entirely on word of mouth for its advertising.
 
3. sweat 땀을 흘리다.
Spicy food makes him sweat.
 
4. weird 이상한
It is weird to eat Kimchi for breakfast?
 
5. sole 밑창
The soles of his shoes had worm out.
 
6. edible 먹을 수 있는
Did you know the skin of a kiwi fruit is edible?
 
+ in hopes that
'~ 하길 바라서, 희망해서'와 같은 의미이다. 
"my youngest sister sleeps early in hopes that Santa will bring her a Christmas gift"
우리 짐 막내 여동생은 산타가 크리스마스 선물을 가져다주기를 바라며 일찍 잔다.
 
+ Kiwi
뉴질랜드에는 세가지 키위가 있다. 과일 키위, 국조인 키위새, 뉴질랜드에서 태어난 백인을 키위라고 부른다.
Every Kiwi knows that wool is a miracle fiber that's rea;;y soft and better for the environment.
 
+ suitors
다른회사를 인수하려는 회사
Any potential suitors've been coming after you?
 
+ keeping our head down
트러블이나 복잡한 상황을 피하고자 조심한다는 의미.

 
Discussion Questions

1. What factors do you think contribute to the success of word-of-mouth marketing for companies like Allbirds?
2. How do you feel about the influence of social media advertising on your purchasing decisions? Do you find it effective?
3.Have you ever purchased a product based on an advertisement you saw on social media? What product?
4. What motivated you to purchase this product?
5. Do you think a background in professional sports can influence approach to leadership and
teamwork in the business world?
6. What is the most important factor when purchasing shoes (price, brand, comfort, something else)?
7. Has this factor changed throughout your life? In what way?
8. Do you tend to by shoes online or offline? Why?
9. Would you be more likely to buy a product if it is environmentally friendly?
10. How do you feel about the idea of a company going public? Do you think it impacts the company's values or priorities?